THE IMPACT OF NEWSPAPER ADVERTISEMENT IN AN ORGANIZATION
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- 1-5 Chapters
- Abstract : Available
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- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study probes the role of newspaper advertisement in an organization. It specifically tackles the impact of advertisement. The research posits that the current trends in advertisements as observed of Globacom Nigeria Limited. The assumption that advertisement has direct and powerful effects is shared by optimistic modernization theory. The research applies the theory of acculturation along with the culturation hypothesis. The Newspaper adverts have played a dominant role in the growth of Globacom Nigeria Limited. From the review of related literature, The improvement of advertisement policies and tactics will increase consumers attention to the products and services offered by Globacom Nigeria Limited. The analysis of collected data using the survey research method Recommendations to check the cultural genocide for further research were preferred.
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